What is E-A-T & Why It’s Important To Google?

One of the essential guidelines marketers need to focus on and know about is EAT. EAT Means authoritativeness, expertise, and trustworthiness. It is a part of the Google algorithm, baked into search quality evaluator guidelines. Google claims that it is essential. If you are an SEO expert, you must have heard about EAT over the past few years. Under this guide, you will learn everything about EAT, and if you are new to it, you should not look any further, as the Digital Marketing Company in Pune has your back.

Basics you need to know about EAT.

EAT, as per the SEO company in Pune, is one of the most essential guidelines that Google uses to determine whether the content is valuable to the leaders and whether it will rank well. Back in 2014, google first mentioned EAT When it came up with the concept of adding search quality guidelines. 

The search quality evaluators by Google were instructed to pay attention to the following things. 

Expertise

Expertise includes the expertise of the creator of the content. Experts are mainly defined as being knowledgeable or skilled in a specific area. But possessing such knowledge is useless if you do not know how to convey the expertise in a way that will enhance the traffic to your website. Also, before you publish any content, you need to ask yourself, is the content showcasing the knowledge engagingly?

Authoritativeness

It is the authoritativeness of the creator of the content, the content itself, and of course, the website. Your content needs to be cited by recognized experts and influencers in the industry to become authoritative. Once the work is used as the best quality source of information, your brand will become respected in your field.

Trustworthiness

It is the trustworthiness of the content creator’s website and the content. 

In simple terms, you can conclude that EAT Is a characteristic that indicates the high quality of the page that makes it helpful to the users. If your audience does not trust you, it can crash your site out of the top spot on Google. You surely do not want any negative reviews online plastered about your brand, as this will damage the ranking. You must publish accurate positive reviews on your website and 3rd party websites to avoid this. You can quickly build trust by connecting with the best Digital marketing company in India.

Reasons why EAT is essential for Google

Experts offering SEO services Pune suggest that what Google is doing today is providing us with all the information in a straightforward way, provided it considers them to be high-quality and trustworthy content. Additionally, it feels informing the users which content will be most valuable to them. Hence you have to consider three critical pillars while conducting an SEO strategy. Especially for your money or your life, EAT plays a crucial role. The content will now focus on health pressing World News ethnic or religious groups information on gender orientation. Providing misinformation on these topics will surely decrease the ranking related to EAT, which can even damage brand reputation.

Hence EAT plays a crucial role, and you shouldn’t ignore its benefits.